Nine Emotional Triggers to Influence Listener Buying Behaviors Every decision we make involves emotions, including subconscious ones. Understanding what triggers those emotions can go a long way when it comes to developing effective marketing material. Most of us have the same basic mental triggers which drive an action. Let’s explore the nine most popular emotional triggers that go hand in hand with effective marketing tactics. Emotional Trigger #1: Fear What it is: Ever heard of the phrase “FOMO” aka Fear of Missing Out? It can produce reactions without conscious thought and override our entire thought process. How it’s used: Make sure to use caution though when triggering fear, it can get a bit risky. When used ethically, it can be highly effective Example: “You do not want to miss this event! Buy your tickets now! Emotional Trigger #2: Time What it is: Time makes us a feel a lot of things. It always depends on the situation. How it’s used: We’re so bus
