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The Reel Architect

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Mike McKenzie, SummitMedia LLC's Creative Strategist and Copy Specialist: The purpose behind this blog is to better help account executives understand what's inside their production manager's head. It contains tips for writing, inspiration for creative thinking, and ways to better serve their clients with bigger and brighter ideas.

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THE FIVE SECOND STUDIO SPONSORSHIP1
THE QUEEN MOTHER OF ALL KEY MARKETING CHALLENGES1
WHAT WAS ONCE A CLICHE IS NOW A MARKET DEMAND1

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