Last weekend, clocks rolled back for most of us. Over that last twenty years, two-thirds of all Americans have said "stop that." One of the top complaints: people don't like driving home from work in the dark.
Will that attitude change now that more people are working remotely, or at least hybrid?
The question may seem trivial. Yet, it matters.
An interesting piece of data came out earlier this year.
During economic downturns, it's normal to see a drop in birthrates. Having children costs money. Yet, 2020 and 2021 saw an increase in birthrates compared to the last two recessions.
Why? Working remotely allowed people to think about what they want to do with their time. They would much rather raise kids than commute to and from work.
Granted; this was before runaway inflation and the rise in interest rates. And it's certainly not a boom like that after World War II. Yet, this small piece of data is very telling.
The decision to have children was more influenced by the economics of time over money.
It also influences office occupancy rates.
Axios recently released a report from Kastle Systems; a national security firm. Based on data from security swipe cards and key fobs in over 41,000 businesses, office presence is considerably down on Mondays and Fridays. Office presence is at it's highest on Tuesdays and Wednesdays.
Combine that with recent data from the U.S. Census Bureau. It shows the overall rate of parents choosing to homeschool has more than doubled, from 5.4% in 2010 to 11.1% in 2020. The reasons range from concerns of safety to disagreements with curriculum.
We should see a growing demand for homeschool supply and support.
What else is there? Support groups for overstressed, work-from-home and homeschooling parents?
How do we in radio redefine at-work listening?
We're not just battling the competition or other forms of media for people's attention.
We're having to fight for listeners time; regardless if its standard or daylight savings.
Sincerely
Mike -The Reel Architect.
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